From a marketing perspective, this results in added value for the consumer as a result of automated, self-regulated, and self-learning processes, operating in the background, integrated across all company platforms, with any changes auto-propagated across the learning network. Technology delivers the value of removing the boundaries of time and space, which in turn enables the creation of omnipresent network infrastructures. This study explains that through the utilization of the available technologies of the modern era, retail outlets can achieve the network characteristics of network ubiquity, universality, uniqueness, and unison.
Some studies have linked it to a high increase in brand awareness, while others - to brand loyalty. This enables consumers to view the brand as metaphorically present in all sorts of places and situations.īrand omnipresence is being present everywhere for your customer in a seamless, unique, yet uniform manner. Nowadays, brands achieve this by capturing big data to identify important customer touchpoints and by developing the technology necessary to support individuals through their customer journey. That is the goal of brand omnipresence - an idea introduced in retail as omnichannel marketing. Imagine being everywhere at once or at least appearing so.
0 kommentar(er)
